Company Profile

Chlitina was founded by Dr. W.K. Chen in 1989in Taiwan with the purpose of disseminating ways of beauty to all women. It is an enterprise integrating R&D, production, sales of beauty products, as well as franchised beauty salons. It has formed three kinds of treatments in22series of mature skincare systems with the professional skincare philosophy of "Medicine-Based Beauty". Its products have become skincare leaders for obvious results of gently caring & revitalizing skin.
In 1997Chairman Chen Bihua took Chlitina to Mainland China market, rapidly gaining popularity of Chinese clients. It has become one of the largest beauty chain brands with nearly 4000franchised shops in 29 provinces, municipalities & autonomous regions.As more and more investors eye the huge potential of China's beauty market, Chlitina went public as F- 丽丰(4137)in Taiwan on Nov. 27, 2013. It is the first beauty chain brand operating in Mainland China that became listed in Taiwan, setting an example for Taiwanese companies to develop strongly in Mainland China.
Thanks to its strong advantages, sound image, brand value, brand influence, Chilitina successively obtained over40international & domestic awards, including the China Famous Trademark from the State Administration for Industry & Commerce in Nov. 2011, and twice the Beauty Chain Organization with Most Brand Value by China Beauty Expo.
In 2015, Chlitina broke the conventional "beauty salon" image, followed the trend of large health industry and e-commerce by bringing Swiss Bioweita health drinks to extend its product line. Meanwhile, it launched “Franchised shops + Internet+O2O”. With the online Chlitina Mall, consumers can not only buy their favorite skincare & health foods from the comfort of their home but also receive one-on-one health advice, and enjoy a new shopping experience for a beautiful, healthy and happy new life.
Always with a grateful heart, Chlitina never ceases giving back to society:launching Hope Project, helping students to return to school for many years; sponsoring the China Shanghai International Art Festival for several times in a row; sponsoring the 4th China Peking Opera Festival; donating to Chongqing Municipality; sponsoring Tongji University's centennial celebration; swiftly donating to earthquake-stricken areas in Wenchuan, Sichuan Province after May 12, 2008; sponsoring Shanghai International Film Festival; and more. Chlitina never stops creating, promoting, and spreading beauty in the hope of climbing to the top of our common dreams and sharing bounty and joy.