—Chlitina joining Shanghai International Film Festival for collecting theme documentary 

On March 15, 2016, the renowned beauty brand Chlitina held a ceremony in Shanghai Culture Square to releas its new brand concept “Cocooning” and to launch with its latest spokeswoman A-lin its official cooperation with the 19^th Shanghai International Film Festival. As the official skincare brand of Shanghai International Film Festival, it joined hands with the festival for a global search for a script for the documentary “Brave Women love”. The selected one will obtain millions of VC funds from Chlitina and debut at the 20^th Shanghai International Film Festival in 2017 when the world will pay attention to the story “Brave Women love”. At the ceremony, Chlitina also released its new Intensive Boosting Treatment Series where five kinds of plant extract liquids offer natural repairing energy to cocooning people.

Launching ceremony of cooperation between Chlitina & the 19^th Shanghai International Film Festival

Press Release of official cooperation between Chlitina & the 19^th Shanghai International Film Festival

Create prettier “Her” economy

In 2015, retail sales of cosmetics in China totaled RMB 204.0 billion, a year-on-year increase of 8.8%. It still has room for steady growth, so domestic business starters and even overseas investors accord great importance to China's cosmetics market. “Her” economy, or the economy boosted by Chinese women’s consumption, will be a major driver for economic restructuring ahead. Chlitina has nearly 4,000 shops after 19 years of development in Mainland China. It long supports dreams and start-up businesses of young women. It constantly innovates by closely following consumers’ dynamics over time. With its newly released brand concept “Cocooning”, Chlitina hopes, together with all women addressing challenges in modern life, to relieve pressure, give ourselves for more confidence and courage, and beautify ourselves for a sound, healthy and happy life. Through the innovative cooperation between Chlitina and the 19^th Shanghai International Film Festival, this spirit will be under the spotlight with real stories told by women all over the world.   

World Focuses on Brave Women love 

At the ceremony March 15, Chlitina Chairwoman Chen Bihua, spokeswoman A-Lin and representatives of Shanghai International Film Festival together launched the official cooperation between Chlitina and the 19^th Shanghai International Film Festival. As the designated skincare brand of Shanghai International Film Festival, Chlitina joined hands with the festival for a global search for a script for the documentary “Brave Women love”. The selected one would obtain VC funds from Chlitina for shooting and debut at the 20^th Shanghai International Film Festival in 2017 when the world would pay attention to the story “Brave Women love”.

A-Lin also shared her stories with Chlitina and herself. At grade six, she wore her mother’s clothes for skincare treatment at a Chlitina salon in Kaohsiung, Taiwan.  So she feels quite close to Chlitina when she speaks for the brand. A-Lin’s success is not a smooth journey. But her perseverance and determination read her life stories aloud to her listeners. She quite agreed with Chlitina’s brand motto “Women, Love Bravely” and the concept “Cocooning”. She said, “Modern women bear huge pressure and play many roles that make them face many dilemmas in their lives. Without self-confidence, they cocoon themselves. But we can stand the test of will, change courageously for beauty. I appreciate the attitude of the brand, and I am happy to have this chance to share this with you all.”

Chlitina Chairwoman Chen Bihua gives A-lin new products, Intensive Boosting Treatment liquid. 

Plant Extract liquid hydrates those who love bravely 

Chlitina provide women who love bravely with all-around support for their cocooning and transformation. The newly-released Intensive Boosting Treatment Series, with scientific precision and efficiency from natural plant extract and high-tech active ingredients, offers all-time, all-around face & body professional care and home care for different people’s skin concerns. Five kinds of liquids containing high-impact plant extracts and bio-essence make deep adjustments to the skin. After intensive repair and moisturizing, it revitalizes the natural driver of skin, breaks the skincare plateau, imbues raw energy to skin repair for a youthful glow. At the ceremony, new products were acclaimed by celebrities in the beauty industry. A-Lin also told fans about her experience with using the new products.  

Chlitina Intensive Boosting Treatment Series used in professional salons 

Chlitina Intensive Boosting Treatment liquids used in professional salons

As a beauty leader in China, Chlitina joined hands with A-Lin, and continued its cooperation with the Shanghai International Film Festival, calling for global innovation power to focus on the theme of Brave Women love. Creating, disseminating, running on beauty, Chlitina never stops.